Project Overview
Collaborated with a fellow experience designer to brand and design FlexFields™, a revolutionary content authoring tool that transforms complex content management into an intuitive, streamlined experience. By introducing conditional field logic and flexible content models, we eliminated the cognitive overload content authors face when navigating overwhelming CMS interfaces.
Key design principles
The branding was in line with Thrillworks brand guidelines
In-depth discovery and understanding of the problem space
Repeated rounds of design iterations and leadership alignment
