Experience Designer
Experience Designer
Strategic digital design from ideas to implementation
Strategic digital design from ideas to implementation
for Digital Solutions
Strategic digital design from ideas to implementation
I help creative professionals and growing brands bring their digital vision to life. From designing clean, scalable interfaces in Figma to building responsive, no-code websites in Framer and Shopify.
I help creative professionals and growing brands bring their digital vision to life. From designing clean, scalable interfaces in Figma to building responsive, no-code websites in Framer and Shopify.
I help creative professionals and growing brands bring their digital vision to life. From designing clean, scalable interfaces in Figma to building responsive, no-code websites in Framer and Shopify.

Tools which I use on a daily basis.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Selected Projects
Selected Projects
My work is a thoughtful blend of strategy, copy, and design that connects with your audience.
PC Financial - Redesigning Core Application Flows
Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.
User Research
Usability Testing
UX/UI design
View Project


PC Financial - Redesigning Core Application Flows
Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.
User Research
Usability Testing
UX/UI design
View Project
PC Financial - Redesigning Core Application Flows
Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.
User Research
Usability Testing
UX/UI design
View Project


PC Financial - Redesigning Core Application Flows
Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.
User Research
Usability Testing
UX/UI design
View Project
Abbott - Design support and design representation to a cross functional team
Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.
Design System
UI Reviews
Support with App illustrations
View Project


Abbott - Design support and design representation to a cross functional team
Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.
Design System
UI Reviews
Support with App illustrations
View Project
Abbott - Design support and design representation to a cross functional team
Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.
Design System
UI Reviews
Support with App illustrations
View Project


Abbott - Design support and design representation to a cross functional team
Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.
Design System
UI Reviews
Support with App illustrations
View Project
Building Rosegold Health Inc's Digital Foundation
Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.
UX Mapping
Website Design
End-to-End Implementation
View Project


Building Rosegold Health Inc's Digital Foundation
Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.
UX Mapping
Website Design
End-to-End Implementation
View Project
Building Rosegold Health Inc's Digital Foundation
Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.
UX Mapping
Website Design
End-to-End Implementation
View Project


Building Rosegold Health Inc's Digital Foundation
Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.
UX Mapping
Website Design
End-to-End Implementation
View Project
Branding Thrillwork's First Contentful Application
Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.
Brand Discovery
Creation of Brand Assets
A/B Testing
View Project


Branding Thrillwork's First Contentful Application
Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.
Brand Discovery
Creation of Brand Assets
A/B Testing
View Project
Branding Thrillwork's First Contentful Application
Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.
Brand Discovery
Creation of Brand Assets
A/B Testing
View Project


Branding Thrillwork's First Contentful Application
Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.
Brand Discovery
Creation of Brand Assets
A/B Testing
View Project
Process
Emotions drive impact. I design experiences that resonate emotionally, rooted in the logic of your vision and strategy. ensuring your product journey aligns with user desires.
Discover & DEFINE
Brainstorming sessions to have an in-depth understanding of the problem space.
Next, frame the problem from the users perspective




DESIGN & TEST
Diverging and exploring a range of possible design solutions.
Verify and validate concepts from user feedback.









DeSIGN REFINEMENT & HANDOFF
Identifying opportunities for refinement.
Collaborating with developers for a successful handoff and QA.









MONITORING
Monitoring the products performance to uncover ideas for improvement.










Services
UX/UI Design
Website Design
Branding



Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.
Mentorship
Portfolio review
Resume review
Interview Prep
Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.
Mentorship



Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.
Mentorship
Portfolio review
Resume review
Interview Prep



Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.
Mentorship
Portfolio review
Resume review
Interview Prep
Kind words from mentees & clients
♡
Actually obsessed with the logo. It's perfect!
Andrea S
Founder, RevivaMed









I usually come to her when I am stuck on something and she manages to explain it really well to the point where I can easily understand it.
BrainStation student
BrainStation student
BrainStation student
Sherin has been my primary contact for submission review & design feedback while traversing this new & exciting field of design.
BrainStation student
Design Director, 3Lateral








5x
faster than our previous website.
James Thomas
Head of Product, Ikeygai
Common Queries Answered
What is your design process?
My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.
What is your design process?
What is your design process?
My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.
What is your design process?
My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.
What Type Of Clients Do You Work With?
What Type Of Clients Do You Work With?
What Type Of Clients Do You Work With?
What Type Of Clients Do You Work With?
How Do We Get Started?
How Do We Get Started?
How Do We Get Started?
How Do We Get Started?