Selected Projects

Selected Projects

My work is a thoughtful blend of strategy, copy, and design that connects with your audience.

PC Financial - Redesigning Core Application Flows

Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.

User Research

Usability Testing

UX/UI design

View Project

PC Financial - Redesigning Core Application Flows

Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.

User Research

Usability Testing

UX/UI design

View Project

PC Financial - Redesigning Core Application Flows

Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.

User Research

Usability Testing

UX/UI design

View Project

PC Financial - Redesigning Core Application Flows

Through comprehensive user research, iterative prototyping, and close collaboration with product and engineering teams, application completion time was reduced by 10% while maintaining regulatory compliance requirements.

User Research

Usability Testing

UX/UI design

View Project

Abbott - Design support and design representation to a cross functional team

Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.

Design System

UI Reviews

Support with App illustrations

View Project

Abbott - Design support and design representation to a cross functional team

Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.

Design System

UI Reviews

Support with App illustrations

View Project

Abbott - Design support and design representation to a cross functional team

Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.

Design System

UI Reviews

Support with App illustrations

View Project

Abbott - Design support and design representation to a cross functional team

Systematic component architecture, in-depth UI reviews, and engineering collaboration, to build a comprehensive and scalable design system.

Design System

UI Reviews

Support with App illustrations

View Project

Building Rosegold Health Inc's Digital Foundation

Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.

UX Mapping

Website Design

End-to-End Implementation

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Building Rosegold Health Inc's Digital Foundation

Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.

UX Mapping

Website Design

End-to-End Implementation

View Project

Building Rosegold Health Inc's Digital Foundation

Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.

UX Mapping

Website Design

End-to-End Implementation

View Project

Building Rosegold Health Inc's Digital Foundation

Led Rosegold Health Inc's digital presence from UX mapping to launch. Built a healthcare website balancing accessibility with professional credibility.

UX Mapping

Website Design

End-to-End Implementation

View Project

Branding Thrillwork's First Contentful Application

Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.

Brand Discovery

Creation of Brand Assets

A/B Testing

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Branding Thrillwork's First Contentful Application

Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.

Brand Discovery

Creation of Brand Assets

A/B Testing

View Project

Branding Thrillwork's First Contentful Application

Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.

Brand Discovery

Creation of Brand Assets

A/B Testing

View Project

Branding Thrillwork's First Contentful Application

Branding and design of FlexFields™, a content authoring tool that transforms complex content management into an intuitive, streamlined experience.

Brand Discovery

Creation of Brand Assets

A/B Testing

View Project

Process

Emotions drive impact. I design experiences that resonate emotionally, rooted in the logic of your vision and strategy. ensuring your product journey aligns with user desires.

Discover & DEFINE

Brainstorming sessions to have an in-depth understanding of the problem space.

Next, frame the problem from the users perspective

DESIGN & TEST

Diverging and exploring a range of possible design solutions.

Verify and validate concepts from user feedback.

DeSIGN REFINEMENT & HANDOFF

Identifying opportunities for refinement.

Collaborating with developers for a successful handoff and QA.

MONITORING

Monitoring the products performance to uncover ideas for improvement.

Services

UX/UI Design

Website Design

Branding

Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.

Mentorship

Portfolio review

Resume review

Interview Prep

Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.

Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.

Mentorship

Portfolio review

Resume review

Interview Prep

Book a discovery call

If you're curious about my mentorship services or design services and wondering if we're a good match, this call is for you! Let's chat, get to know each other, and explore how we can work together in a way that feels right for you.

Mentorship

Portfolio review

Resume review

Interview Prep

Kind words from mentees & clients

Actually obsessed with the logo. It's perfect!

Andrea S

Founder, RevivaMed

I usually come to her when I am stuck on something and she manages to explain it really well to the point where I can easily understand it.

BrainStation student

BrainStation student

BrainStation student

Sherin has been my primary contact for submission review & design feedback while traversing this new & exciting field of design.

BrainStation student

Design Director, 3Lateral

5x

faster than our previous website.

James Thomas

Head of Product, Ikeygai

Common Queries Answered

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What is your design process?

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What is your design process?

My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.

What Type Of Clients Do You Work With?

What Type Of Clients Do You Work With?

What Type Of Clients Do You Work With?

What Type Of Clients Do You Work With?

How Do We Get Started?

How Do We Get Started?

How Do We Get Started?

How Do We Get Started?